A fire engulfed the Covered Bridge Potato Chips factory located just outside of Hartland on Friday.

Photos and video on social media showed flames and black smoke pouring from the building in Waterville.

By mid-evening Friday, photos appeared to show the entire building engulfed in flames.

Several fire departments from the surrounding were called in to battle the blaze.

New Brunswick RCMP posted on social media asking people to avoid the area.

There have been no reports of any injuries as a result of the fire.

According to its website, Covered Bridge Potato Chips began production in 2009.

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