A New Brunswick man is dead and two others hurt after a head-on crash on Highway 101 in Cambridge, Nova Scotia.

Kings District RCMP say it happened Friday around 6 p.m., between exits 14 and 15.

The driver of one vehicle, a 30-year-old man, was airlifted to hospital where he later died.

The two in the other car, a 47-year-old man and child, both have serious injuries.

The investigation is ongoing.