To celebrate Earth Day on Monday, Encorp Atlantic (Encorp) showcased the province’s new and improved Beverage Containers Program at
Rothesay High School.

On April 1, the new Beverage Containers Program in New Brunswick started giving out full refunds on deposits. While this program has been around for over 30 years, New Brunswickers only received half of the refund. Now with full refunds at redemption centres, more money goes back to consumers when they recycle the proper containers.

“Increasing refund amounts for beverage container deposits are just one strategy to encourage more recycling among New Brunswickers,” said Encorp Atlantic President & CEO Pierre Landry.

Also announced was the Recycling Heroes in School program, Encorp officials say this is one of several Encorp initiatives designed to increase access to recycling in public spaces.

Through this program, Encorp provides schools from Kindergarten to Grade 12  with the necessary tools and support to set up recycling stations in classrooms, hallways, and cafeterias. Money from these donations will be used for school supplies and events.

Landry said over 50 schools in New Brunswick have recycled  650,000 containers, since the program started in September 2023, and are on pace to recycle over 1,000,000 containers by the end of 2024.

“We are looking at various convenient options that could be implemented in communities. We are committed to exploring and investing in strategies meant to enhance access and convenience to recycling,” said Landry.

Schools can still sign up, and more information can be found by clicking here.